Updated on: April 2026

RESEARCH INTEREST

• Substantive: Mechanistic Interpretability, Fashion and Luxury, Policy Evaluation

• Methodological: Deep learning, Generative Models, Causal Inference, and Econometrics

Publications

• Jung, Hyunwoo, Wooyong Jo, and Jeonghye Choi “The Price of Prestige: When Do Price Premiums Drive or Deter Consumer Demand in Luxury Resale Market,” Journal of Interactive Marketing. Forthcoming. [Link]

WORKING PAPERS

• Jung, Hyunwoo, Wooyong Jo, and Jeonghye Choi “Deposits, Demand, and Disposables: Assessing Consequences of Single-use Cup Deposit Policies on Customer Demand and Cup Usage,” Revising for 2nd round submission at Production and Operations Management—Marketing Department

• Jung, Hyunwoo, Jikyung Kim, and Jeonghye Choi “Continued Engagement: Analyzing Series Extensions of Mobile Casual Games,” Under 2rd round review at Journal of Interactive Marketing